leadership lab deep canvassing

The canvassers then ask if the voters know anyone in the affected community, and ask if they relate to the persons story. He had lied to us. Though not all voters would engage emotionally, I was surprised by how many did. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. If marriage was the most valuable thing in their own life, wouldnt they also want their gay friends or gay people to experience it, too?. The mans daughter, though, would have none of it: She practically pushed him out of the way to tell Riley they were a 10. Deep canvassing is an approach to conversations which is non-judgemental and invites people to open up about their real conflicted feelings on an issue. Its not about calling people out or labeling them fill-in-the-blank-phobic. Which makes it feel like a big departure from a lot of the current political dialogue. In the video above, notice how the voter starts to come around on the issue when the canvasser asks if shes ever been on the receiving end of discrimination. Had he been completely honest, he might have said, Im here to make you less prejudiced. Dates: March 31 from 1:00-2:00 PM EST and April 7 from 1:00-2:00 PM EST. We accept credit card, Apple Pay, and These deep conversations, I suspect, may be more cost-effective in the long run because the impacts are durable, Serrano says. Steve Deline has been organizing around the methodology of deep canvassing, across multiple movements, for 13 years. Thats likely a lot of people. Its also volunteers who schedule, recruit for and manage in-person canvasses. One of the highest impact and lowest cost strategies for building power in our communities and taking back our democracy is to radically increase the number of conversations between volunteers and voters. In New Hampshire, Susmik reached out to immigrant and refugee communities in the state, which has a particularly high number of Bhutanese refugees from Nepal. Deep Canvassing Workshop 2022 Medicare for All Strategy Conference, HealthCareNow, 2022 (see example from 48:40 mins), Peoples Action Institute Deep Canvass Script, 2020, Peoples Action Institute (Report see pgs 8-9), Insights from Deep Canvassing: Proven Scripts for Transformational Outreach, The New Conversation Initiative, Netroots Nation, 2022 (Video), How We Can Reduce Prejudice with a Conversation, David Fleischer , TEDxMidAtlantic, 2017 (Video 16:51 mins), Unpacking Deep Canvassing, Indivisible, 2022 (Video See marriage equality example at 5:42 mins), Deep Canvassing: Changing Voters Minds Through Conversation, Leading Change Network, 2018 (Video 1:32:42 mins). Without that theoretical understanding, its difficult to generalize and use the approach in other settings, Bruneau says. He was only half joking. Specifically, the canvasser asks the voter to recall a time when he or she was discriminated against. Mehrdad Azemun is Senior Strategist at Peoples Action. (Its hard, he adds, to directly compare the two papers, though, since the 2016 effort focused a bit more on combating prejudice, and this one more so on policy. Deep canvassing, it appears from the research, has an effect that can last for several months. Door to Door, The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. found to be successful at reducing transgender prejudice. Right, because otherwise you have the biggest secret in the world, and everyone thinks something about you thats not true, Fleischer said, before pivoting to a story about Jacksons being demeaned by a waiter in a restaurant. Advancement Leadership Lab A candidate may ask their volunteers to canvass via #KnockEveryDoor. The canvassers role is primarily to listen, to build trust and then to have a respectful conversation about areas where both parties may disagree. Dont try to change someones mind alone. Not every campaign can afford to run canvasses. Could it be used to wage conservative culture wars? It was an important study: Not only has social science found very few strategies that work, in experiments, to change minds on issues of prejudice, but even fewer tests of those strategies have occurred in the real world. He has been organizing for over 20 years, with deep experience in community organizing, electoral politics and the immigrants rights movement. Whats missing here, she says, is a theoretical understanding for why the change is occurring. Typically, the conversations begin with the canvasser asking the voter for their opinion on a topic, like abortion access, immigration, or LGBTQ rights. Deep Canvassing in Action - The Leadership LAB Deep Canvassing in Action The Leadership LAB works to reduce prejudice and change voters' hearts and minds. He was thinking as if trans kids don't have all the other things kids have to deal with on top of being transgender," Williams says. "He kept saying high school is hard for everybody. That lack of control scares campaigns. Because abortion is such a politically polarized issue, he said, it could just be that we have to get better at making voters trust us and open up. But it could also be that the Leadership Labs transgender canvassing success is an anomaly. In 2004, for example, some 3,500 orange-hat-wearing Howard Dean supporters (many bused in from around the country) managed to annoy Iowa voters days before the states Democratic caucus. In another condition, the canvassers didnt share their own story, but instead played a video of someone experiencing prejudice and then based the conversation around that. What a roller coaster of emotions," he says. That is, it will be a platform that individuals, groups, and campaigns alike can plug into to receive training and support for progressive volunteers who wish to canvass in their communities. If only I could have 10 minutes with Ted Cruz, Fleischer said once. Jackson grew up as a girl, but he knew even when he was 5 or 6 that he was really a boy. Share this page on LinkedIn, 7 Questions with Dave Fleischer on Deep Canvassing, Remote Work Culture: How to Boost Your Company Culture. Its worth noting that some of the results were less strong than those Broockman and Kalla reported in their 2016 paper. By submitting your email, you agree to our, The Dark Brandonmeme and why the Biden campaign has embraced it explained, The secret delegate battle that will decide the 2024 Republican nominee. But how does it work? What do social scientists know about reducing prejudice in the world? Join us for the following two webinars on Effective Lobbying and Deep Canvassing, both presented by Olivia Chow and the Institute for Change Leaders in partnership with the Sustainability Network. But not both.". Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Dave and C Deep Canvass Conversation One of the first times I felt successful on a canvass was when I got to Hs house, on a cul-de-sac of nicer []. There were days it was just hard to face that and everything that I was going through with my transition at the time. In the full-conversation condition, 33 percent were in support. Deep Canvassing: 7 Questions with Dave Fleischer Neighbours United, formerly known as West Kootenay EcoSociety, developed their script over 1.5 years of script iterations, building off the learnings of many other deep canvasses and organizations, notably Montana Engagement Partnership, and in collaboration with the New Conversation Initiative, with support from Yale Program on Climate Change Communications. He responds by telling his story of being discriminated against for being gay. It took a devastating loss at the ballot box for Fleischer to see the political wisdom in heart-to-hearts with strangers. Deep Canvassing - Western Wisconsin Votes Nancy had mostly dismissed Fleischers how did that make you feel? questions, but his personal story prompted a shift. The Leadership LAB Matthews career as an organizer started in on the west side of San Antonio, where he worked with other students to push back on the absurd amount of debt first-generation immigrants like himself were having to take on to have a chance at a college degree. Your First and Complete Guide on Deep Canvassing | CallHub We will retain the data and also send the digitized data back to the volunteer. It has taught me patience, and taught me to see people from the most positive view that I can.. Its much easier to put all your volunteers in a cozy phone bank where everyone gets to hang out and eat pizza.. Contact Cambridge, MA, USA (617) 702-4787 caleb@owlfoxdean.com. Long Form Canvas, She talks about being picked on at work and feeling different. We work to empower volunteers to connect the personal to the political with voters in order to make long-term, meaningful impacts on elections. There wasn't, however, any indication that those who started out with very negative feelings about transgender people were particularly resistant to the conversation. Canvassing for climate action: Heres how to make it work, 2021 (Podcast 40:53 mins). The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. Deep canvassing, a relatively new technique, is showing promise and is backed by rigorous testing from researchers and activists in the field. Why Russia renewed large-scale aerial attacks against Ukraine, What comes next in the debt ceiling showdown. Canvassers can get mugged, they can get lost, they can get attacked by wild geese, Michelson told me. Most people have been judged because of gender, race or some other issue. As a subscriber, you have 10 gift articles to give each month. The Center's carefully honed method of "deep canvassing" delivered the first empirically tested and proven process where a single conversation decreases prejudice in a long-lasting way. Williams says the man said he hadn't considered what that might be like. Tags Three months after the canvass, Broockman asked participants to fill out the survey again. It costs money. He vowed to keep at it, but soon there was no need. Our Current Campaigns - The Leadership LAB After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. In the experiment on immigration, Broockman and Kalla found that 78 percent of all the people who came to the door when the canvasser rang ended up staying for the entire conversation. When the subject turned to potentially awkward initial encounters with voters, the Leadership Lab staff member Laura Gardiner and the longtime volunteer Nancy Williams (who is transgender) did some front-door role-playing. Most people consider marriage the most important and meaningful thing they ever did. Thats refreshing and useful. Cost: $50 for both sessions "Deep Canvassing" - What Political Campaigns Can Learn From It Leadership Lab volunteers spoke with 3,330 residents in Pocatello, Idaho, a small, heavily Mormon city facing a ballot referendum that would have reversed a local nondiscrimination ordinance protecting gay and transgender people. This is not just a story of pushing on an open door and taking people who are already Democrats and they just needed a small push, Broockman adds. And its this meta-perception, Bruneau finds, that then fuels ongoing conflict and dehumanization. Green, who was unaware of the deception, quickly requested a retraction. Deep canvassing was born - and can be boiled down to two key skills: Vulnerability and curiosity. New research tells us changing minds with deep canvassing is not impossible; its just very hard. He is deeply passionate about the superpowers of vulnerability and non-judgmental curiosity that we all carry within us, and the political and personal transformations that occur when we use those powers to bridge fear and difference. 7. It does seem as though the two-way nature of the conversations is essential for the canvassing technique to work. What is a deep canvass and how is it different from a traditional canvass? "I needed to be sure people knew that we no longer had evidence. Caitlin Homrich-Knieling, Deep Canvass Coordinator at We the People Michigan in the United States talks about script development and how they come up with script as well as a useful tool called The Cone of Curiosity. Deep Canvassing and The Power of Active Listening - MWI | MWI Nancy, it seemed, was a supporter no need to worry about her. The study's conclusions differ from the conclusions of the LaCour's falsified study from 2014 in one crucial way, Broockman says. (You can read the full deep canvassing script here on page 47.). Possibly. activists in another state. He also hopes it will usher in a new era of political persuasion. The idea grew out of Fleischers own experience as a Jewish, liberal gay kid in Chillicothe, Ohio. A typical canvassing conversation might have ended there. It is stories, not facts, that are most compelling to people when theyre changing their minds. Its also a challenge to change a campaigns habits and make the goal of canvassing be to successfully relate to other people. The fight to make it harder for landlords to evict their tenants. All Muslims are often blamed for single acts of terror. Social science experiments are usually conducted on college campuses, in a lab, in contrived scenarios. "We brainstormed every idea and tried every idea, overwhelmingly those ideas failed," he says. All three places are experiencing demographic change, with a growing and diversifying population of immigrant residents, says Kim Serrano, the messaging research project manager at the California Immigrant Policy Center. Im a campaign person; youd do anything for 3.5 points, says Fran Hutchins, the deputy director of the Equality Federation who worked on deep canvassing efforts reported in the new study. In 2014, Science published a study claiming to show that an approximately 20-minute conversation with a gay or lesbian canvasser trained by Fleischers team could turn a gay-marriage opponent into a supporter. Insights from Deep Canvassing: Proven Scripts for Transformational Outreach, The New Conversation Initiative, Netroots Nation, 2021 (Video 60 mins). Its only right. I came out two years ago now, and one of the hardest things for me has been talking with folks who dont understand [gender identity], and not immediately writing someone off because they dont immediately get it, Topping says. A new study finds that it works. There's this belief that if we just say the . Previous research, though, including a study of teenagers in an Outward Bound program assigned to either mixed-race or all-white groups, suggested that lasting prejudice reduction happened after weeks of regular contact. "What we've learned by having real, in-depth conversations with people is that. An excellent introduction to deep canvassing and the work of the Leadership LAB can be found in an April 2016 feature article in the New . hide caption. Dave Fleischer, the Project Director at the Los Angeles LGBT Centers Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts. In 2020, these seem like radical propositions. Do you have a script? Deep canvassing research shows it is effective in getting infrequent voters to become regular voters as well as enthusiastic advocates for voting, sharing their new practical knowledge with close contacts and family members. Were asking voters not to discriminate, to be less prejudiced, and we need to walk that walk, she said. Have a Conversation. Then we try to convince them to change their minds. Her second conversation, she said, was with a black man in his 50s who was a seven on the 10-point scale. She recounted that when Jie was 3, the toddler responded to a question about possible Christmas presents by asking: Could Santa turn a girl into a boy?, Rileys devotion to Jie had a visible impact on several voters, including the mother of a 7-year-old girl. Script structure used to guide SURJ-NYC deep canvassing conversations on reparations, A Qualitative Examination of Dialogical Elements in Anti-Racist Deep Canvassing Conversations, 2021 (Journal article see fig. Advocacy Trainings: 7 Questions w/ Martn Diego Garcia, Clean Your List Email List Hygiene Makes for Better Email Marketing, Patch-Through Calls: What Are They & When to Use Them. But the more they analyzed LaCours study design and results, the more problems they found. You can do training and prep together prior to canvassing and then come back and debrief afterward. Prejudices are often deep, obstinate beliefs. If the effect persists, Broockman says, the technique could be used to reduce prejudice across society. It will take more studies and replications of this study before scientists know exactly what is influencing people's opinions. Even as Trump was talking about the caravan, we see that Republicans in our study are moving.. You can view some reportage on our ground-breaking deep canvassing in the New York Times. Maybe, as The Wall Street Journal suggested, Fleischers efforts merely flattered the ideological sensibilities of liberals. But this week, a new study published in Science by David Broockman, an assistant professor of political economy at Stanford, and Joshua Kalla, a graduate student in political science at Berkeley, appears to serve as vindication of Fleischers work. It could take awhile. But instead he began with a simple question: If she were to vote on whether to include gay and transgender people in nondiscrimination laws, would she be in favor or opposed? Though Fleischer prefers talking to voters face to face, he isnt opposed to sequestering volunteers in a phone bank to help L.G.B.T. The day before one canvass, representatives from an animal rights group told me they hoped to better understand how to help people connect emotionally to animal welfare. Do you have a few minutes today to talk about transgender people?, Williams played a busy voter. He then did something few political consultants would advise: He introduced her to the oppositions favorite argument. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. It also seemed to bolster the contact hypothesis theory of prejudice reduction, which finds that personal contact decreases bias against a minority group. There, Executive Director David Fleischer, collaborating with political scientists David Broockman and Josh Kalla and a host of staff and volunteers, have been working for years to iterate a model called deep canvassing.. See below for examples around particular issues including climate change and marriage equality. We can change the minds of 1 in 10 people we talk to. Subscribe to the newsletter for new resources every month. "Our ability to change voters' hearts and minds has been measured, this time for real," Fleischer said, contrasting the intensely reviewed work of Broockman and Kalla to the earlier, retracted paper. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. He and several collaborators struggled for years to get to this point. This article covers the basic components of a deep canvassing script. Eden Mayle Field Manager Maria Do Field Organizer Deep canvassing has since been proven to change hearts and minds and find common ground across differences by. (One clinical therapist I showed it to said it sounded a bit like motivational interviewing, a technique used to help clients work through ambivalent feelings.) After the canvassing, 29 percent of the people in the placebo condition said they strongly supported policies inclusive of undocumented immigrants. How Do You Change Voters Minds? Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. Yeah, I would say so, she said. LaCour claimed that there was only an effect from the deep canvass if it came from someone who was LGBT. Take a mental break with the newest Vox crossword, Sign up for the Nancy had no such seemingly relevant personal experiences, nor did she appear particularly concerned about bathroom safety. There are very few tests of prejudice reduction methods, and Paluck says this suggests the Los Angeles LGBT Center's approach is actually far more effective than previous efforts, like TV ads. Green was skeptical that the canvassers were as persuasive as they thought they were. Help put resources in the hands of change makers, Listening Partnerships and Deep Canvassing, Resistance School Video Course, Deep Canvassing whilst social distancing, Indivisible, 2021 (Video), Unpacking Deep Canvassing, Indivisible, 2022 (Video 54:08), Kimberly Serrano on lessons learned from deep canvassing, The Immigrant Learning Center, 2019 (Video 6:50 mins), Everything you need to know about Deep Canvassing, CallHub, Changing the Conversation Videos and Articles, For Your Reconsideration Podcast, This American Life, NPR, April 8, 2016. Not so with deep canvassing. At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in.

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