bounce fitness swot analysis

SWOT ANALYSIS Retrieved from https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. Chief executive officer- James House (internal) SWOT ANALYSIS Changes: Bounce fitness is about to register with Australian fitness. $25, Weaknesses could include limited resources, lack of marketing, and limited customer base. Strengths could include a strong brand, experienced staff, and a good location. startxref The student population continues to grow as the University grows in popularity with high school graduates Email Memberships $121,726 $133,899 $147,289 $162,018 $178. We choose to make sure that our code of. INTERNAL STRENGHTS INTERNAL WEAKNESS Coffee (based on average) $0 $0 $0 $0 $0. organization will develop and implement inclusive programme and services for all. This will not only serve the organization but will bring down the cost significantly. This group of customers serves an important They can change direction quickly if they find, that our marketing is not working. Bounce fitness is one of the finest practice operated which is which is complies with all the P":D$zD;SWahm]K3{5 {/*GqPVD*t^uhB{dCo*F#-45@Zu!#BM';6gOG"+/F78U/1M %)*Jw\r9K4q8C#88$K:V^9jDJ,n JpaN*(CD Q 9_M;%r3 Bounce Fitness Internet Coffee Shop Marketing Plan - Studocu The exercise pattern that replaces one hour in gym Findings from a SWOT analysis will help inform model assumptions for the . Each Centre have assistant The company success depend through the medium of the Internet. The companys well established brand name and the highly, experienced workforce will be of great value to the organization. Economic conditions: The overall state of the economy can also impact Bounce Fitness. Email Memberships Move over, free food. They want to strengthen their inner strength by developing the employees by providing them with training. 0000023785 00000 n Revenues miss projections: We have to be prepared for this possibility. Annually, beyond the first year of operations, were predicting a growth rate of roughly 10%. You may prefer to use SWOT analysis but this is optional. My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. customer base. Adoption of code of conduct to qualify as registered as health services, Upgrade qualification of some trainers to meet the minimal requirement of, As Bounce health is about to registered with health Australia as a fitness Australia Club, Operator Member, this is a requirement that the trainer has a minimum of certificates 3, These adjustments can appeal to extra purchaser as the trainer will be greater professional, and fulfil the existing consumer and improve the recognition of the organisation to a greater. This component of our PhDessay is an educational resource where over 1,000,000 free essays are 2. 3). Agenda . xref Pearson Education. 0000014514 00000 n 2 (a) It is clear that 2001 record the lowest crime occurrence, the year 2003 records the highest crime frequency. Develop a change management project plan for bounce - Course Hero Information marketing. Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. (2018). Secondly investors are given more attention as per the new strategic plan, Thirdly, the organization is planning to seek more customer attention through their differential promotional methods. Have a good reputation. the participation of employee culture, use and creative ideas and the use of resources the These adjustments can beat our competitors and will be a cost benefit. As they provide important Like any other business, Bounce Fitness is likely to be influenced by a variety of political factors, including: Government regulations: Bounce Fitness may have to comply with various government regulations related to health and safety, product labeling, and advertising, among others. . BOUNCE FITNESS. - desklib.com Education. SWOT Analysis Bounce Fitness undertakes the following SWOT analysis in order to identify its strengths and weaknesses within its company; the analysis describes the threats and opportunities facing Bounce Fitness. $35, Social Commerce: Marketing, Technology and Management. (2018, Jan 05). customer need, wants and work. Social media influence: Social media platforms such as Instagram and Facebook have made fitness a popular topic and a source of inspiration for many people. It costs around $ 4000. Conducting a SWOT analysis can show you that the old ways of doing business might not be working and that you must adapt if you want to remain profitable. Its main head office is situated in the Cairns, Queensland. Bounce Fitness Corporate Marketing Plan - PDF Free Download Bounce Fitness Caf must build Bounce Fitness BSBMGT605 Provide Leadership Across The - Scribd %PDF-1.4 % They are the important as they assure if there is anything wrong in the company. Organizational marketing Sam & Bounce Fitness numbers of travelling business people and tourists have been saturated with businesses offering the * $5 to be used on order value more than $50. Leadership in the global market gives the company the advantage of its brand name and supply chain (Anytime Fitness AU 2014) . associated with keeping state-of-the art computer hardware. The consistent popularity of coffee, combined with the growing interest in the Internet, has been Monitoring and Tracking Systems: To ensure the safety of participants, Bounce Fitness often utilizes monitoring and tracking systems to keep track of participant activity. Affordable fee. Results: By using analysis of covariance (ANCOVA), after sex grouping and age adjustment, we observed that sleep duration was significantly associated with obesity, functional fitness, and self-perception of health. . My Assignment Help (2018) Organizational Marketing Sam & Bounce Fitness [Online]. Power users have knowledge and web-browsing experience that novice The report provides information regarding the strategic planning of Bounce and Fitness centers located in Australia. Determine the strengths of your fitness center to get an idea of its overall business value. For example, if a new, low-priced gym opens in the area, Bounce Fitness may lose members to the new competitor, which could impact its revenue and profitability. My Assignment Help. *Offer eligible for first 3 orders ordered through app! Identify the features that will give you an edge over competitors in the area, such as newer facilities and exercise equipment, a celebrity trainer or unique classes that are not offered at other fitness centers. a huge amount is invested in the research and development tools in order to promote health and fitness tools. projections is to decrease spending, particularly marketing expenses. : 21870 ASSESSMENT TASK 1: SITUATION ANALYSIS For this Assessment Task you are required to complete a PESTLE Analysis and a SWOT Analysis for Bounce Fitness using the templates supplied in Appendix 2 and Appendix 3 of this Assessment respectively. $ Change management plan for Bounce Fitness consist three major part: 1.) They are able to give really good customer care, as the current, small amount of work means they have plenty of time to devote to customers. Business Documentation of Bounce Fit Inc: 1118977 support@phdessay.com. Sometimes it is hard to do all the work on your own. (Gerard J. Tortora), Theories of Personality (Gregory J. Feist), Conceptual Framework and Accounting Standards (Conrado T. Valix, Jose F. Peralta, and Christian Aris M. Valix), Science Explorer Physical Science (Michael J. Padilla; Ioannis Miaculis; Martha Cyr), Auditing and Assurance Services: an Applied Approach (Iris Stuart), The Tragedy of American Diplomacy (William Appleman Williams), Barron 01Activity 1 - This is an activity for applied tools, Barron 02Activity 1 - An activity for multicultural diversity, Barron 09Activity 1 - This is an assignment, Conceptual Framework, strategic management, Would you consider Encyclopedia Britannica, Checked THE- Effects-OF- Technical- Difficulties-IN-THE- Academic- Performance-OF-THE, Joshua mirabel. The Contribution Margin chart and table presents a strong outlook for Bounce Fitness Cafs first year of As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. On the other hand, the, companys threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. Turban, E., Strauss, J., & Lai, L. (2015). (2015). Our ambiance and Public can use fitness activity at any time. services to the customers. Centre and the organization try to make as much as comfortable for costumers .for e. Key questions were asked of fifty (50) potential This essay was written by a fellow student. ), Entrepreneurial spirit and broader nature of the society. cookie policy. Opportunities would include any potential areas for growth, such as expanding services or offering new classes. Baked Goods (based on average) $1 $1 $1 $1 $1. (2013). 0000019930 00000 n New South Wales Business College With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular . unique. SWOT analysis. simply have to re-double our marketing efforts. My Library page open there you can see all your purchased sample and you can download from there. | All rights reserved. The following are the companys marketing objectives: To increase awareness on the importance of maintaining physical fitness amongst the. It was operated by Nepalese Khatri family named as Shi, James apartment and after 2 years of membership they bought their second, 2018 a third Centre was in leased premises in and Adelaide. Did you know that we have over 70,000 essays on 3,000 topics in our Technology: Recent technological developments by The Bounce Fitness competitors, Technology's impact on product offering, Impact on cost structure in Travel &, Leisure industry, Impact on value chain structure in Consumer Services sector, Rate, Cost for new staff, brochure advertisement, and can raise the income. Periodically, we will survey our customers to determine the effectiveness of our programs, and The objective of the organization is to attain a sustainable growth by promoting the interest of each individual working with them. They have low overheads, so they can offer good value to. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. Bounce Fitness Caf marketing will consistently build on this mission. About Sam & Bounce Fitness Sydney,(2016).(Online). Rowley, J. the South reflect the popularity of quality coffee and specialty drinks. Atelligent Global Consulting is an international consulting firm specializing in business development, marketing & sales, and management consulting. Everything you need to know about SWOT analysis. showers, toilet and have a locker. Business people from the downtown business centres and professional buildings. Lastly there are plan to involve medium sized fitness center which will help in gaining popularity in all over Australia. Proposed Changes Competition: Bounce Fitness operates in a highly competitive market, and changes in competition can impact the business. address. However, the implementation of the price and product differentiation marketing, strategies will help the firm to generate adequate funds to run the activities of the company. reconsider the code of conduct to be able to be the compliance. our budget. Changes: Bounce fitness is about to register with Australian fitness. At American companies, technology is the new perk.That's according to a recent by Adobe Systems that revealed 81 percent of U.S. office workers value state-of-the-art. services to establish itself as a premier and health in Australia .Be that as it may, Bounce fitness 1306 0 obj <> endobj We have to get our Caf for the first time. analysis, together with the grand strategy matrix method (GSM) to "Organizational Marketing Sam & Bounce Fitness." Gross Margin $315,036 $346,840 $381,824 $420,306 $462, Marketing Expense Budget 2001 2002 2003 2004 2005. 0000001667 00000 n itself as an educational resource for individuals wishing to learn about the benefits the Internet has to 4c. Iacobucci, D. (2014). Improve the level of standards 2. International Journal of . SWOT analysis. 2018 a third Centre was in leased premises in and Adelaide. Specialty Drinks (based on average) 9,129 10,042 11,047 12,151 13. It also sells membership to 120 %. Additionally, some customers have reported that the gym can be overcrowded at peak times, making it difficult to use the equipment. is expanding, with many future opportunities, success, local government wants to encourage local businesses, and their competitors may be. BSBMKG507 Assessment Task 2 (AT2) Report | PDF - Scribd customers; wed just have to charge less and move our numbers around to accommodate this trend. Springer-Verlag. The prices reflect the quality of the equipment and service. Bounce Fitness Caf is the answer to an increasing demand. There is a necessity to drive down the total cost associated while serving each customer. These are some of the social factors that are influencing the growth of Bounce Fitness and the fitness industry as a whole. learning about and utilising the current technologies. The main stakeholders in this communication plan are. 0% John Wiley & Sons. Take into account things that can create opportunity, such as a positive perception of your brand, an increase in health-conscious consumers, an increase in consumer incomes and holes in your competitors' fitness offerings. Their lead, consultant has strong reputation in the market. On the other hand, product differentiation strategy, allows the companys customers to access different forms of physical fitness exercises provided, by the firm. The second and most important strategy focuses on pulling in power Internet users. $10, Explore how the human body functions as one unit in 2. Internet side of business plays a lesser role: Our customers might not be willing to pay for Internet This will help in developing a robust program for the people working with them (Mullin, Hardy & Sutton,2014). $40, * Well known fitness clubs allows for brand recognition. With its lively and supportive community of instructors and participants, Bounce Fitness provides a workout experience thats both challenging and enjoyable. Berkowitz, E. N. (2016). Bounce fitness is about to register with health Australia. Teens continue to play a major role in downtown foot-traffic, growing at 2%. 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Viola Lee - Seattle, Washington, United States - LinkedIn This also allows Bounce Fitness to get immediate feedback from its managers BSBMGT605 Provide Leadership Across the Organisation. Communication plan provides information about the organization in an effective manner. 10 minutes with: A SWOT analysis of a gym business would involve looking at the Strengths, Weaknesses, Opportunities, and Threats of the business. Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017, About,(2016).(Online). Do not have time for workouts? Customer are the important people in the company. the beverage and pastry side of the business with the already entrenched competition. Government Changes in location presentation, Action plan By whom By when Required Resources Report to Mullin, B. J., Hardy, S., & Sutton, W. (2014). The company is losing a major level of clientele base from past few months. The company's well-established brand name and the highly experienced workforce will be of great value to the organization. These students tend to have money and an interest in up-scale social centres. Total Sales $375,323 $412,855 $454,141 $499,555 $549. small amount of work means they have plenty of time to devote to customers. SWOT analysis. be updated as we receive more information. This will help in promoting a sustainable growth in the organization while providing a tough competition to the similar business organization (Berkowitz, 2016). structure for our services to the ambiance we create, must be done with this mission in mind. Key Highlights. $50, Their aim is to communicate the message through various mean among the customers across Australia. During a recession, people may have less disposable income and be less likely to spend money on gym memberships, while during periods of economic growth, consumer spending and demand for gym services may increase. Bounce Fitness Caf will target these groups with radio and TV spots on local stations. Organization's stability and productivity: the role of SWOT analysis an acronym for strength, weakness, opportunities and threat. Argan, M., Argan, M. T., Kose, H., & Soner, A. Sport Consumer Behaviour marketing Strategies. CRICOS Code: 02992E RTO No. Stakeholders Topic Subject Communication method, James House Seeking approval face to face meeting, Trainers Changes Notice boards, Emails, staff meeting, Customers Improvement about services Advertising, Emails Excel in your academics & career in one easy click! Bounce Fitness Caf seeks to provide its customers A decrease in consumer spending can lead to a decrease in memberships, as people may choose to prioritize other expenses. Trusted by 2+ million users, 1000+ happy students everyday, You are reading a previewUpload your documents to download or Become a Desklib member to get accesss. Change management agent (Internal) advertising. need. It was operated by Nepalese Khatri family named as Shiva in 201 5 Get top notch assistance from our best tutors ! subjected to challenges that do not over exhaust their energy. ?>, Order original essay sample specially for your assignment needs, https://phdessay.com/swot-analysis-for-gym-fitness-center/, Advantages of Web Presence for Businesses: Fitness Center and Jencos Case Study, SWOT analysis on the Anytime Fitness and the Jetts, get custom

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