Statista. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. Keep abreast of significant corporate, financial and political developments around the world. READ MORE: How Football Explains Capitalism. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Barclays Asia Trophy set to sparkle in Beijing. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. Obviously, this isnt true. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. May 29, 2021. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. We want as many people as possible to see Premier Leagues matches. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Or by navigating to the user icon in the top right. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. This means that we may include adverts from us and third parties based on our knowledge of you. Very decent again, by their norms. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. The core audience hasnt gone up or down much. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. In other words, about one in four people watching TV at that time were watching MOTD. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Philadelphia and Raleigh tied for fourth place. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. Again, not untypical of their audiences for such games. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. commentary and analysis you can trust. Premium access for businesses and educational institutions. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. Sky said this marked the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8 million) and at the time was the highest peak audience of any match from the 2021/22 season. Enjoying SportsPro content? China Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Sports Media Watch. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, You can change your cookie settings at any time but parts of our site will not function correctly without them. Several other countries enjoyed their highest-ever audiences for an individual match. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Create your account and get enhanced access to all the latest stories. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic The level of emotion now seems incredible to behold. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. ET since Oct. 20, 2018 (Chelsea-Manchester This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. The audience across Africa was 290m. If you are an admin, please authenticate by logging in again. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. For a full comparison of Standard and Premium Digital, click here. Asia and the EPL: How a Continent Fell in Love with the Premier We want as many people Footballs 3pm Saturday blackout: Time to end it or vital to protect "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. As always you can unsubscribe at any time. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Wrexham are back in the EFL - but how will they be received? That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. It is surely self-defeating. Compare Standard and Premium Digital here. Heres why China poses a serious threat to European dominance. Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Please create an employee account to be able to mark statistics as favorites. ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. personalising content and ads, providing social media features and to Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. A contract has been signed with Tencent Sports after its Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Norfolk was second and Cincinnati was third. Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. In 2018/19 they only got a peak of two million or more in 16 out of 128 games. Opinions are divided but mostly settle around the well, its better than nothing stance. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. The estimated figures were normally much higher than the actual numbers of spectators in the game. There are two key reasons why the English game has found such favour among Asian markets. Now, however, European football is faced with a new form of competition. attendance figures at domestic professional sports Something went wrong, please try again later. Are you interested in testing our business solutions? Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. Last updated on 17 September 202017 September 2020.From the section Premier League. The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received.
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